President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Support Training For Employees

One of the most important types of employee training is to support training. This type of training is geared to giving employees information and knowledge that they will need when dealing with both customers and other staff members. When planning your employee support training program, there are a few things you should keep in mind. These tips can help you design an effective training program.

Before you even begin planning your employee training program, it is important that you sit down with your employees and go over what they do on a daily basis. Do they talk with the customers? Do they provide quality customer service? Knowing this information will help you create a training program based on the foundation of your employees already know.

Once you have a written plan of action, you need to take some time to think about how to incorporate training into the workday. In most businesses today, it is usually not possible to have employees doing the same type of training for each department. However, if you choose to use the same training program for all of your employees, it can make a big difference in how well employees learn. If they all go through the same learning curve, the end result will be uniform levels of customer service and commitment to the business.

When planning your training, consider asking your employees what they would like to learn. It is always best to have input from every employee, as everyone has something to contribute that can help the company. For example, you might want to teach your employees how to deal with different kinds of customers, because some customers are hard to deal with. Other customers are difficult to sell to, and still others may never buy from a company no matter how many times they call. Knowing what kind of customers you are up against will give you a good idea of what kind of training you should offer your employees. For example, you may want to teach your support staff basic telephone skills so that they can handle any situation that comes up in the course of their customer service duties.

Another thing you need to pay attention to is training that goes on between departments. Sometimes, there may be a lot of information that is needed to be shared between departments during one training session. By putting together multiple training sessions that occur in a short period of time, you are keeping everyone informed and working together as a group. This makes your customers feel like their concerns are being taken care of and that your support staff is an efficient team. In turn, the customers will come back to you for additional service or recommend your business to friends.

Once you know what kind of training needs to be given to your employees, it is time to figure out how to accomplish it. For instance, is your training going to be done in-house or do you need outside trainers to come in and train the staff? Will each employee be trained individually or will you use a computer based training program? There are many options when it comes to getting the training you need for your team members.

The training your employee's receive should be designed to improve their skills so that they can offer better customer service. Your support staff should be able to answer questions and direct customers in a professional manner. They should know the steps to take when something goes wrong with the equipment or process. They should know what to do to resolve a problem and when they need to leave. This will not only improve customer experience but also make it easier for your business to keep track of your workers' training and development.

When your employees know what to expect from them and what to do when problems arise, they are more productive and happier with their job. Not only does this directly benefit your company but it will also save money on costs associated with having your employees trained separately. Instead, you can have all employees trained under a single training program, which can save you a lot of money. Training your employees is very important if you want great customer service.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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